GOKU. / AUTHX
THE QUALIFICATION LAYER FOR THE AUTONOMOUS ECONOMY
Machines are
deciding.
Who decided they should?
AUTHX: independent qualification for the transactions machines make.
GOKU AI·London
PRE-SEED · SAFE · £500K· NOV 2026
01 / 13
GOKU./AUTHX
LONDON · NOV 202602 / 13
01 / THE SHIFT
Machines no longer just recommend.
They act.
YOUR AGENTANOTHER ORGANISATION
Places an advertisement?Its rules
Onboards a supplier?Its rules
Releases a payment?Its rules
A machine may be authorised to act.But every action lands in another organisation that must decide: does this qualify, under our rules?
GOKU./AUTHX
LONDON · NOV 202603 / 13
02 / THE MISSING LAYER
We move money, identity and information across organisations.
Not qualification.
MoneyPayment networks
ORG AORG BORG C✓
IdentityIdentity & access standards
ORG AORG BORG C✓
InformationAPIs & data exchange
ORG AORG BORG C✓
QualificationIs this allowed, under these rules?
THE SAME QUESTION, EVERY MARKET
Connected TVFIRST MARKET
Supplier networks
Agent commerce
Does this qualify, under these rules?
GOKU./AUTHX
LONDON · NOV 202604 / 13
03 / THE FIRST VISIBLE CASEFIRST SURFACE · CTV
One campaign. Many publishers.
Every approval made alone.
In connected-TV advertising, one coordinator takes a single campaign to many publishers. Each keeps its own approval rules.
01 / CAMPAIGNAdvertiser + creative
The ad, its rights and its intended placements
SUBMITTED
FOR CLEARANCE
FOR CLEARANCE
02 / COORDINATORCampaign coordinator
Clears the campaign with each publisher, one by one
SEPARATE
APPROVAL RULES
APPROVAL RULES
03 / EACH PUBLISHER DECIDES
Publisher AApproved
Publisher BPending
Publisher CRestricted
Each publisher clears the campaign inside its own system. No publisher can check another’s decision for itself—so the work repeats.
GOKU./AUTHX
LONDON · NOV 202605 / 13
04 / WHY NOW
The rules of machine-to-machine trade
are being written now.
OCT 2025Ad Context ProtocolOpen standard for AI agents to negotiate and run campaigns.
SEP 2026IAB Tech Lab AAMP 3.0 (draft)Proposed standard for agents to carry media buying from proposal to commitment.
NOWDraft standards under industry reviewIdentity, guardrails and spend controls are being set.
NOT YETResults one organisation can rely on from anotherControls are being standardised. Reliance between organisations isn’t.
Infrastructure positions are won while the rules are being written.
GOKU./AUTHX
LONDON · NOV 202606 / 13
05 / THE PRODUCTAUTHX — IN DEVELOPMENT
AUTHX qualifies the transaction.
The publisher keeps the decision.
1 / PROOFThe advertiser’s rights, the creative, prior approvals.
›
2 / RULESThis publisher’s requirements, as they stand today.
›
3 / SIGNED RESULTQualified, not qualified—or exactly what’s missing.
›
4 / PUBLISHERVerifies the result itself, then decides.
Same proof. Same rules. Same result—checked outside the system that produced it.
GOKU./AUTHX
LONDON · NOV 202607 / 13
06 / WHAT EXISTS TODAYEVIDENCE-EXTRACTION LAYER — BUILT · DEMONSTRATED
The engine found what the brand
never wrote down.
8 in 10of its shots show hands
6 in 10are macro close-ups
No guideline says so. The evidence did.
CAPABILITY DEMONSTRATION · APRIL 2026 · ONE CONSUMER BRAND
INGEST
15 live pages, product photography and marketing video
GATE
Scene detection, then blur and near-duplicate removal2,000+ video frames → 263 distinct shots
STRUCTURE
Every image captioned into an evidence database
MEASURE
A taxonomy of shot type, surface, depth, lighting and colourDerived from the evidence, not written by hand.
NOT YET BUILTEvaluation against versioned rules·a signed result·a second party recomputing itThis round builds them.
We already turn raw assets into evidence. This round turns evidence into a result another party can check.
GOKU./AUTHX
LONDON · NOV 202608 / 13
07 / THE COMPETITIVE BOUNDARYFIRST SURFACE · CTV
Every platform runs checks.
The answers stay inside.
CHECKS INSIDE EACH SYSTEM
01
IAS / DoubleVerify
Verification, fraud, suitability and media-quality signals.
02
FreeWheel / DV360 / publishers
Creative checks, platform workflows and destination-specific approvals.
03
IAB Tech Lab creative ID (ACIF)
Creative identity, metadata and standardised validation.
04
Agentic deal platforms (e.g. HyperMindZ)
Policy checks, signed records and governed agents across buyers and sellers.
05
Clearance services (e.g. Extreme Reach)
Carry each submission to every network. Each network still reviews it from scratch.
≠
WHAT AUTHX ADDS
A signed result—built to be checked and relied on outside the system that produced it.
01 Which proof was used, and whether it may be
02 Which rules applied
03 The same result, whoever checks
We’re paid for the check, not the deal. A platform paid when the deal closes is paid for yes.
GOKU./AUTHX
LONDON · NOV 202609 / 13
08 / THE FIRST BUYERFIRST SURFACE · CTV
We start where one company
carries a campaign to many publishers.
Managed CTV networks take a single campaign to many publishers, each with its own approval rules. Premion reported 125+ premium publisher relationships (2024).
WHO PAYSThe campaign coordinator
Positioned to require one qualification across the publishers it serves—instead of the same work rebuilt for each.
WHO INTEGRATESThe ad platform
Carries the result inside existing ad-server, SSP and DSP workflows.
WHO RELIESThe publisher
Verifies the result itself. Keeps its own approval.
COMMERCIAL TESTWhy would this intermediary buy AUTHX rather than improve its own internal workflow?Internal tools can’t reach work that happens inside other companies. Each publisher re-checks in its own system, so the cost repeats with every publisher. AUTHX is designed to remove it: one result each publisher can check for itself, issued by a party with no stake in the deal.
TWO CONDITIONSThe first customer needs a reason to pay. The next organisation needs a reason to rely.
GOKU./AUTHX
LONDON · NOV 202610 / 13
09 / THE REVENUE MODEL
Annual contract. Usage on top.
Revenue that compounds.
CONTRACTED BASEAnnual infrastructure contract
The operated service: governance, reliability and assurance.
+
USAGEQualification usage
Qualifications issued, refreshed and maintained.
NETWORK EXPANSIONMore organisations recognise the resultVerification is free during early adoption—to grow the network
feeds→
COMMERCIAL EXPANSIONCustomers buy moreCoverage · workflows · qualifications maintained
Recognition makes the paid service more useful—and gives customers reason to buy more.Qualification outcomes never depend on price.
GOKU./AUTHX
LONDON · NOV 202611 / 13
10 / THE PRIZE
Sold workflow by workflow.
Built on one reusable core.
COMMERCIAL EXPANSION
First paid workflowCTV coordinator
More paid workflowsCoverage, qualifications, maintenance
More paying organisationsCoordinators, platforms, publishers
New industriesSupplier networks · agent commerce
INFRASTRUCTURE LEVERAGE
AGENT COMMERCE
SUPPLIER NETWORKS
CTV
Evaluate
Sign
VerifyBUILT ONCE
Sign
VerifyBUILT ONCE
Each market brings its own rules, evidence and partners. The core that evaluates, signs and verifies is reused.
The aim: revenue that grows faster than the cost to serve.Certificate authorities don’t own cryptography. They earn a place in the trust stores others rely on.
GOKU./AUTHX
LONDON · NOV 202612 / 13
11 / THE TEAM
Category conviction.
Systems and intelligence engineering.
BP
FOUNDER & CEOBala Padmanabhan
Four years developing the AUTHX qualification thesis, governance architecture and commercial strategy. Leads fundraising, operator discovery and market adoption.
CATEGORY · CAPITAL · COMMERCIAL ADOPTION
HN
CO-FOUNDER · AI & INTELLIGENCEHoang Vu Nguyen
MS Business Analytics & AI, Johns Hopkins (Dean’s Scholar). Built the original Visual DNA extraction engine, and evidence-grounded AI systems: cited retrieval, and models combined with deterministic rules.
EVIDENCE · INTELLIGENCE · EVALUATION
AN
CO-FOUNDER · PROTOCOL & SYSTEMSAaron Nguyen
12+ years across Viettel R&D, financial-market infrastructure, distributed systems and transaction engineering. Leads the proposed qualification service and real-time systems architecture.
PROTOCOL · DETERMINISM · REAL-TIME SYSTEMS
IN PLACE TODAY
The evidence-extraction layer is built and demonstrated. This round turns it into a qualification service.
NEXT CAPABILITIESTo build with this round.
CTV commercial accessDirect relationships with CTV transaction operators.
GOKU./AUTHX
LONDON · NOV 202613 / 13
12 / THE ROUND
£500K
to win our
first paying customer.
PRE-SEED · SAFE
A seven-month programme.
Three tests in the first 90–120 days.
Spend gated to milestones.
01VALIDATEIs the buyer’s problem worth paying to solve?A CTV decision-maker confirms the cost, how often it occurs and who signs.
02RELYWill a publisher act on our result?A publisher relies on an AUTHX result instead of repeating an agreed check, in a controlled or live workflow.
03BUILDCan another party get the same result on its own?A second authorised party reaches the same result from the same proof and rules.
◆SEVEN-MONTH TARGETA paid pilot contracted with a CTV coordinator.Infrastructure proof: a publisher relies on an AUTHX result inside that workflow.
USE OF FUNDS · £500K
Machines are learning to transact.
AUTHX is building the infrastructure that proves whether they qualify.
AUTHX is building the infrastructure that proves whether they qualify.